Content marketing can get very involved and take up a lot of time, but if you pursue it correctly the benefits can be large.
Here’s an article from the Moz Blog that outlines an advanced approach to content marketing. Some great tools that you can use to track your progress are also introduced.
Check it out here:
The chances that your company invests in a content marketing strategy are very high. Content Marketing Institute revealed that 89% of B2B and 86% of B2C marketers use content marketing, while the money spent on this activity ranges between 26% to 30% of an entire marketing budget.
I believe that spending up to 50% of your overall budget on content marketing needs isn’t too much, if you know how to take advantage of it.